IDRAC Bachelor in Business and Marketing

 This Bachelor Program is ranked #5 in France and is now available with CA Institute

This 3 year higher education joint program between CA Institute and IDRAC Business School offer an exceptional opportunity for both Czech & international students to enroll for a top-notch recognized bachelor degree right here in Brno, Czech Republic.

We treat each student as an individual rather than a number. Your success is key to our program.

Recognized Degree

 

Fully Taught in English

Only top students are accepted

  • Two years in Brno followed by a third year in France. You can choose to study your final year in Lyon or in Paris.

After more than 30 years as a top marketing executive in the sports sector (Babolat Tennis Rackets & Equipment, Monaco F1 Grand Prix, Gerflor Sports Flooring) in France, then in the USA and Monaco, Didier Ailloud decided in 2008 to launch his own consulting firm.

In addition, he wished to share his experiences in Strategic and International Marketing or Communication with the new generations and he started teaching in 2010 at IDRAC.

“I love teaching, it’s a unique human and sharing experience… I learn as much from students as they learn from me! At IDRAC, we are building together the world of tomorrow.”

Didier Ailloud

ENSEIGNANT PERMANENT, IDRAC Business School

 About the Course

The IDRAC Bachelor in Business and Marketing will set you off in the right career path. We boast a successful record of gauranteed work upon graduation. The Bachelor program gives you the tools to communicate affectively on a global context. You will get real-life training for the global market.

The Bachelor in Business and Marketing covers the following over four semesters in Brno and two semesters in France and counts for a total of 180 ECTS units:

Freshman Year

Languages

  • English, French, and an additional language of your choice
  • Communication Skills

Cultures and Civilizations

  • Introduction to Political Sciences
  • Geopolitics: Risks and opportunities
  • Companies – Success Stories

Sales, Trade and Negotiation

  • Customer Knowledge and Acquisition
  • Retailing and Merchandising
  • Sales Technique
  • Sales Efficiency Tools
  • Sales Case Study

Marketing

  • Marketing: Processes and Environment
  • Market Analysis (Report)
  • Market Research

Management

  • Personal Coaching
  • HEP: Body Intelligence
  • Business English (Writing)
  • Personal Branding

Project Management

  • Project Management

Economics and Law

  • French Corporate Legal Environment
  • Principles of Economics

Finance

  • Principles of Accounting 1
  • Principles of Accounting 2

IT

  • Microsoft Academy 

Reports and Professional Activities

  • A Day With…
  • Business Game
  • IDRAC Business Challenge (IBC)
  • Sales Activity Report
  • CID

Sophomore Year

Languages

  • Business English

Cultures and Civilisations

  • Social Aspects of the Czech Republic
  • Geopolitics of Conflicts
  • History of Religions

Sales, Trade and Negotiation

  • Negotiation Techniques
  • Techniques of International Trade
  • Business Culture of the Czech Republic

Marketing

  • Designing a Commercial Offer
  • Communicating Customer Value
  • International Marketing
  • International Marketing (Report)
  • Sales Metrics
  • Consumer Behavior
  • Marketing Plan
  • Marketing Case Study

Management

  • Dynamic Interaction
  • Cross Cultural Management
  • Module HEP: Understanding and Thinking Differently

Project Management

  • Project Management (Local Association)

Economics and Law

Finance

  • Cost Accounting

Reports and Professional Activities

  • Business Game
  • International Business Challenge
  • Marketing Activity Report
  • CID
  • TOEIC Exam

Course Duration:

122 ECTS

Tuition Includes:

  • Assistance with finding permanent accommodation during the course
  • Complete access to CA Institute facilities
  • Visa assistance (CA Institute cannot provide student visas, but can assist with the process)

Tuition DOES NOT Include:

  • Course materials
  • Accommodation and meals
  • Personal expenses
  • Travel to and from the course
  • Airport pickup
  • Medical Insurance (CA Institute can recommend medical insurance)
  • Work permits, permanent residency and long term visas

Tuition for 2019/2020

Annual Tuition

Full fees including certificates and transfers

92,6570 CZK