Bachelor in Business and Marketing

Build Your Future in Global Business

The Bachelor in Business and Marketing at CA Institute is designed for ambitious students who want to develop the business, marketing, leadership, and communication skills needed to succeed in today’s international economy.

Delivered in English in Brno with academic support from our California-based institution in Huntington Beach, this internationally focused program combines American-style business education with practical, career-oriented learning.

Students gain a strong foundation in modern business strategy, entrepreneurship, marketing, management, digital communication, and global leadership while studying in an international environment.

Only top students are accepted

 About the Course

An American-Style Business Education in Europe

At CA Institute, we believe business education should prepare students for the real world — not just the classroom.

Our teaching approach emphasizes:

• Practical business application
• Leadership development
• Innovation and entrepreneurship
• Teamwork and collaboration
• Presentation and communication skills
• International business perspectives
• Career readiness

Students work on projects, presentations, business case studies, and collaborative assignments designed to reflect modern workplace environments.

Small class sizes allow students to receive personalized attention and mentorship from instructors throughout the program.

Why Study Business and Marketing?

Today’s companies are searching for professionals who understand both business strategy and consumer behavior. This program helps students develop the analytical, creative, and leadership skills needed to thrive in a competitive global marketplace.

Students explore:

• Business management
• Marketing strategy
• Digital marketing and branding
• Entrepreneurship and startups
• International business
• Consumer behavior
• Communication and negotiation
• Leadership and organizational development

Graduates leave with a broad understanding of how modern businesses operate and how successful brands grow in international markets.

Study in Brno, Czech Republic

Brno is one of Central Europe’s fastest-growing student cities, known for its safety, affordability, innovation, and international atmosphere.

Students enjoy:

• Lower living costs compared to Western Europe
• Modern student lifestyle
• Central European location
• International community
• Growing startup and business scene
• Easy travel throughout Europe

International Learning Environment

CA Institute welcomes students from around the world, creating a truly international academic experience.

Studying in Brno gives students the opportunity to experience one of Europe’s most affordable and student-friendly cities while earning an internationally focused business education taught entirely in English.

Students also benefit from:

• Multicultural learning experiences
• International networking opportunities
• Language development
• Cross-cultural communication skills
• Global career preparation

Career-Focused Education

Our Bachelor in Business and Marketing is designed to prepare students for real career opportunities after graduation.

Possible career paths include:

• Marketing and advertising
• Business development
• Sales and account management
• Entrepreneurship
• Social media and digital marketing
• International business
• Brand management
• Project coordination
• Startup and innovation management

Graduates may also continue toward MBA and postgraduate business studies internationally.

Program Highlights

• Bachelor’s degree in Business and Marketing
• Fully taught in English
• Study in Europe
• American-inspired teaching approach
• International student environment
• Career-oriented curriculum
• Practical business projects
• Small interactive classes
• Leadership and communication training
• Personalized student support
• Visa assistance for international students
• 3–4 year internationally focused bachelor’s degree
• 180–240 ECTS equivalent curriculum
• Industry projects and practical learning
• Optional internship opportunities
• Small class sizes
• International student community
• Pathway to MBA and postgraduate studies

Student Support

At CA Institute, we treat every student as an individual. Our team supports students throughout the admissions process, visa preparation, accommodation guidance, and academic journey.

We are committed to helping students succeed academically, professionally, and personally in an international environment.

Year 1 – Foundations of Business

• Introduction to Business
• Principles of Marketing
• Business Communication
• Economics
• Accounting Fundamentals
• Business Mathematics
• Information Technology
• Academic English
• Personal Development and Leadership

Year 2 – Business Operations and Marketing

• Consumer Behavior
• Digital Marketing
• Sales and Negotiation
• Business Law
• Financial Management
• Market Research
• International Business
• Project Management
• Business Analytics

Year 3 – Strategic Business and Leadership

• Strategic Marketing
• Entrepreneurship and Innovation
• Brand Management
• Human Resource Management
• Global Business Strategy
• Cross-Cultural Management
• Leadership Development
• Business Consulting Project

Optional Year 4 – Advanced Studies and Professional Practice

• Internship or Industry Placement
• Advanced Strategic Management
• Emerging Technologies in Business
• International Marketing Management
• Research Project / Bachelor Thesis
• Career Development and Professional Preparation

Career Outcomes

• Marketing Manager
• Digital Marketing Specialist
• Business Development Executive
• Sales Manager
• Brand Manager
• Entrepreneur
• Project Coordinator
• International Business Specialist
• Market Research Analyst
• Management Trainee

Reports and Professional Activities

• Business Game
• International Business Challenge
• Marketing Activity Report
• CID
• TOEIC Exam

Course Duration: 

3–4 Years (180–240 ECTS equivalent, depending on academic pathway and transfer credits)122 ECTS

Tuition Includes:

• Assistance with finding permanent accommodation during the course
• Complete access to CA Institute facilities
• Visa assistance (CA Institute cannot provide student visas, but can assist with the process)

Tuition DOES NOT Include:

• Course materials
• Accommodation and meals
• Personal expenses
• Travel to and from the course
• Airport pickup
• Medical Insurance (CA Institute can recommend medical insurance)
• Work permits, permanent residency and long term visas

Tuition